How asahi.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the asahi.com ads, and analyzes the landing page data of the ads. Its landing page link is asahi.com.
So, how asahi.com get unbelievable success with landing page?
1.asahi.com’s ad landing page basic information
Landing Page Images:
Title：https://www.facebook.com/asahicom/東京都が自治体ごとの感染者数を初公表 世田谷区最多 [新型肺炎・コロナウイルス]：朝日新聞デジタル
Description： 東京都は1日、区市町村別の新型コロナウイルスの感染者数を公表した。都が自治体ごとの数を発表するのは初めて。3月31日時点で世田谷区が44人と最も多く、次いで港区の39人、杉並区の28人だった。■都内…
Advertising Platform：Twitter
Period：1
Start Time and End Time：2020-04-02~2020-04-02
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：8
Final URL：asahi.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, asahi.com recently launched related landing pages with a total number of 8. The main advertising platforms of these related ad landing pages are Twitter、Twitter etc. These ad landing pages include some AB-tested pages. After the final verification, asahi.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | The Asahi Shimbun Company利用登録のお手続き│パンチョのあそび☆ジム | 朝日新聞デジタル朝日新聞デジタル 新生活応援！春トク2020 | 目指すは東大？ 難関私立大？？ 「受験のコスパ」パターン別に試算してみた|わが子の受験適齢期|朝日新聞EduA |
| Description | N/A | デジタルコースが2カ月無料！「朝日新聞デジタル 春トク」キャンペーン実施中。 | 高校受験か、中学受験か、それとも……。大都市圏で中学受験熱が高まるなか、「教育費」「完全一貫校」「付属校」などをキーワードに、改めてわが子の適齢期を考えてみましょう。 |
| Advertising Platform | |||
| Period | 63 | 13 | 8 |
| Start Time and End Time | 2020-03-01~2020-05-03 | 2020-03-18~2020-03-31 | 2020-03-15~2020-03-23 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers asahi.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “The Asahi Shimbun Company利用登録のお手続き│パンチョのあそび☆ジム” better than “朝日新聞デジタル朝日新聞デジタル 新生活応援！春トク2020”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- N/A
- デジタルコースが2カ月無料！「朝日新聞デジタル 春トク」キャンペーン実施中。
- 高校受験か、中学受験か、それとも……。大都市圏で中学受験熱が高まるなか、「教育費」「完全一貫校」「付属校」などをキーワードに、改めてわが子の適齢期を考えてみましょう。
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser asahi.com’s recent platform for advertising is mainly Twitter.
4) Advertising schedule
Advertisers asahi.com have recently advertised at 2020-03-01~2020-05-03、2020-03-18~2020-03-31、2020-03-15~2020-03-23. The periods the ads continue to run are 63 days, 13 days, and 8 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about asahi.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to asahi.com, you can click the app name below to view related reports.