How basketball.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the basketball.com ads, and analyzes the landing page data of the ads. Its landing page link is basketball.com.
So, how basketball.com get unbelievable success with landing page?
1.basketball.com’s ad landing page basic information
Landing Page Images:
Title：20 of the Shortest Tenured Coaches and Their Awful Records in NBA History - basketball.com
Description：20 of the Shortest Tenured Coaches and Their Awful Records in NBA History - A coach is only as good as his/her players, but are players only as good as their coach? It's common knowledge that it is easier to part with a coach than it is to trade a roster
Advertising Platform：Facebook,Instagram
Period：11
Start Time and End Time：2020-03-12~2020-03-23
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：10
Final URL：basketball.com
The Number of Outgoings Link ：1
2. Free related landing pages analytics
In addition to the above ad landing pages, basketball.com recently launched related landing pages with a total number of 10. The main advertising platforms of these related ad landing pages are Facebook,Instagram、Facebook,Instagram etc. These ad landing pages include some AB-tested pages. After the final verification, basketball.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 24 of the Best Quotes Stories That Define Kobe Bryant's Legacy - basketball.com | NBA Trades: The Top 26 Targets for the 2020 Season - basketball.com | The Top 60 Free Agents of 2020 - basketball.com |
| Description | 24 of the Best Quotes Stories That Define Kobe Bryant's Legacy - Magic Johnson: 'Greatest Laker of All-Time' In an emotive Instagram post, Magic opened up about his relationship with Kobe, making it clear the connection they had was the kind that can onl | NBA Trades: The Top 26 Targets for the 2020 Season - The 2019-20 mid-season trade deadline was not as exciting as some may have hoped for. While multiple players were moved to new teams, many of the players rumored to be on the trade block ended up stayin | The Top 60 Free Agents of 2020 - The 2020 free agency class may not have the same star power that was abundant in last year's class, but there are still some major names that will be hot on the lips of the NBA community when the regular season finishes in |
| Advertising Platform | Facebook,Instagram | Facebook,Instagram | Facebook,Instagram |
| Period | 41 | 32 | 24 |
| Start Time and End Time | 2020-02-11~2020-03-23 | 2020-02-20~2020-03-23 | 2020-02-28~2020-03-23 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers basketball.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “24 of the Best Quotes Stories That Define Kobe Bryant's Legacy - basketball.com” better than “NBA Trades: The Top 26 Targets for the 2020 Season - basketball.com”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 24 of the Best Quotes Stories That Define Kobe Bryant's Legacy - Magic Johnson: 'Greatest Laker of All-Time' In an emotive Instagram post, Magic opened up about his relationship with Kobe, making it clear the connection they had was the kind that can onl
- NBA Trades: The Top 26 Targets for the 2020 Season - The 2019-20 mid-season trade deadline was not as exciting as some may have hoped for. While multiple players were moved to new teams, many of the players rumored to be on the trade block ended up stayin
- The Top 60 Free Agents of 2020 - The 2020 free agency class may not have the same star power that was abundant in last year's class, but there are still some major names that will be hot on the lips of the NBA community when the regular season finishes in
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser basketball.com’s recent platform for advertising is mainly Facebook,Instagram.
4) Advertising schedule
Advertisers basketball.com have recently advertised at 2020-02-11~2020-03-23、2020-02-20~2020-03-23、2020-02-28~2020-03-23. The periods the ads continue to run are 41 days, 32 days, and 24 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about basketball.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to basketball.com, you can click the app name below to view related reports.