How benesse.ne.jp Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the benesse.ne.jp ads, and analyzes the landing page data of the ads. Its landing page link is benesse.ne.jp.
So, how benesse.ne.jp get unbelievable success with landing page?
1.benesse.ne.jp’s ad landing page basic information
Landing Page Images:
Title：たまひよ編集部 服も床も汚れないペンって知ってる？お絵描きデビューにも！｜ たまひよ
Description：「お絵描き遊びをさせたいけど、服や床が汚れそう…」というママやパパの心配を解消してくれる不思議なお絵描き道具。それが「スイスイおえかき」シリーズ。お水を使って描くので服や床が汚れることもなく、まさにお絵描きデビューにピッタリです。
Advertising Platform：Twitter
Period：1
Start Time and End Time：2020-03-23~2020-03-23
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：5
Final URL：benesse.ne.jp
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, benesse.ne.jp recently launched related landing pages with a total number of 5. The main advertising platforms of these related ad landing pages are Twitter、Twitter etc. These ad landing pages include some AB-tested pages. After the final verification, benesse.ne.jp has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 特典・ふろくのご紹介| 愛犬の健康・育て方がわかる雑誌「いぬのきもち」 | いぬのきもちweb・ねこのきもちweb | 株式会社ベネッセコーポレーションマタニティインナーミルクムシリーズ 乾燥や敏感肌など妊婦さんのストレスに｜ベネッセ公式通販「たまひよSHOP」-マタニティウェア、用品・授乳服 | ベネッセ公式通販-たまひよSHOP |
| Description | 「いぬのきもち」新規ご購読特典とふろくのご紹介。雑誌とセットで届くから、楽しい！使える！ | 妊娠期に多い「乾燥」や「敏感肌」などのお悩みに。ミルク素材を生地に練りこんだ、しっとりやさしい肌心地のミルクムシリーズは、妊婦さんの肌変化をサポートします。「たまひよのマタニティ通販」では大切なマタニティ期を妊婦さんが安心して迎えられるよう、先輩ママの声から生まれたマタニティウェア、用品・授乳服を豊富にそろえています。 | ベネッセの総合通信販売サイト。たまひよ・しまじろうグッズをはじめ、妊娠・出産から子育てまで、みんなの声で選んだ「今役に立つ」商品を豊富に品揃え。 |
| Advertising Platform | |||
| Period | 78 | 38 | 5 |
| Start Time and End Time | 2020-01-31~2020-04-18 | 2020-02-24~2020-04-03 | 2020-03-29~2020-04-03 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers benesse.ne.jp have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “特典・ふろくのご紹介| 愛犬の健康・育て方がわかる雑誌「いぬのきもち」 | いぬのきもちweb・ねこのきもちweb” better than “株式会社ベネッセコーポレーションマタニティインナーミルクムシリーズ 乾燥や敏感肌など妊婦さんのストレスに｜ベネッセ公式通販「たまひよSHOP」-マタニティウェア、用品・授乳服”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 「いぬのきもち」新規ご購読特典とふろくのご紹介。雑誌とセットで届くから、楽しい！使える！
- 妊娠期に多い「乾燥」や「敏感肌」などのお悩みに。ミルク素材を生地に練りこんだ、しっとりやさしい肌心地のミルクムシリーズは、妊婦さんの肌変化をサポートします。「たまひよのマタニティ通販」では大切なマタニティ期を妊婦さんが安心して迎えられるよう、先輩ママの声から生まれたマタニティウェア、用品・授乳服を豊富にそろえています。
- ベネッセの総合通信販売サイト。たまひよ・しまじろうグッズをはじめ、妊娠・出産から子育てまで、みんなの声で選んだ「今役に立つ」商品を豊富に品揃え。
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser benesse.ne.jp’s recent platform for advertising is mainly Twitter.
4) Advertising schedule
Advertisers benesse.ne.jp have recently advertised at 2020-01-31~2020-04-18、2020-02-24~2020-04-03、2020-03-29~2020-04-03. The periods the ads continue to run are 78 days, 38 days, and 5 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about benesse.ne.jp. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to benesse.ne.jp, you can click the app name below to view related reports.