How bostonherald.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the bostonherald.com ads, and analyzes the landing page data of the ads. Its landing page link is bostonherald.com.
So, how bostonherald.com get unbelievable success with landing page?
1.bostonherald.com’s ad landing page basic information
Landing Page Images:
Title：Don't let JPKIII overshadow other contenders
Description：Steve Pemberton is running for United States Senate and he has a story to tell.
Advertising Platform：Facebook
Period：217
Start Time and End Time：2019-09-05~2020-04-09
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：5
Final URL：bostonherald.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, bostonherald.com recently launched related landing pages with a total number of 5. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, bostonherald.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | National Grid strips locked-out union workers of health benefits – Boston Herald | Massachusetts' late budget an 'embarrassment,' watchdog says | Boston Public Schools pushing another 10,000 kids to delay-ridden MBTA – Boston Herald |
| Description | Locked-out union members are blasting National Grid for stopping payment to their health care plans, but the company says it won’t give out benefits while the workers refuse to give up the ability to strike. National Grid locked out more than 1,000 member | A government watchdog is calling for new leadership after the “embarrassment” of Massachusetts coming in dead last across the nation on finalizing a budget for the second year in a row. “Rank-and-file members and newly elected officials should consider ru | Boston Public Schools are pushing another 10,000 students to take the delay- and derailment-plagued MBTA to and from school, raising concerns about both tardiness and safety. City councilors said they’re worried that the schools’ reliance on the beleaguer |
| Advertising Platform | |||
| Period | 628 | 262 | 230 |
| Start Time and End Time | 2018-07-09~2020-03-28 | 2019-07-22~2020-04-09 | 2019-08-20~2020-04-06 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers bostonherald.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “National Grid strips locked-out union workers of health benefits – Boston Herald” better than “Massachusetts' late budget an 'embarrassment,' watchdog says”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- Locked-out union members are blasting National Grid for stopping payment to their health care plans, but the company says it won’t give out benefits while the workers refuse to give up the ability to strike. National Grid locked out more than 1,000 member
- A government watchdog is calling for new leadership after the “embarrassment” of Massachusetts coming in dead last across the nation on finalizing a budget for the second year in a row. “Rank-and-file members and newly elected officials should consider ru
- Boston Public Schools are pushing another 10,000 students to take the delay- and derailment-plagued MBTA to and from school, raising concerns about both tardiness and safety. City councilors said they’re worried that the schools’ reliance on the beleaguer
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser bostonherald.com’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers bostonherald.com have recently advertised at 2018-07-09~2020-03-28、2019-07-22~2020-04-09、2019-08-20~2020-04-06. The periods the ads continue to run are 628 days, 262 days, and 230 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about bostonherald.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to bostonherald.com, you can click the app name below to view related reports.