How cars.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the cars.com ads, and analyzes the landing page data of the ads. Its landing page link is cars.com.
So, how cars.com get unbelievable success with landing page?
1.cars.com’s ad landing page basic information
Landing Page Images:
Title：1999 Lexus LS 400 Sedan For Sale In Redwood City | Cars.com
Description：Used 1999 Lexus LS 400 Sedan for sale at Putnam Lexus in Redwood City, CA for $5,588. View now on Cars.com.
Advertising Platform：Facebook
Period：1
Start Time and End Time：2020-06-12~2020-06-12
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：24
Final URL：cars.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, cars.com recently launched related landing pages with a total number of 24. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, cars.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 2011 Kia Sorento LX For Sale In Travelers Rest | Cars.com | 2013 Chevrolet Camaro 1LT For Sale In Greenfield | Cars.com | 2006 GMC Sierra 1500 SLE For Sale In Everett | Cars.com |
| Description | Used 2011 Kia Sorento LX for sale at George Coleman Ford in Travelers Rest, SC for $6,525. View now on Cars.com. | Used 2013 Chevrolet Camaro 1LT for sale at Inskeep Ford in Greenfield, IN for $11,995. View now on Cars.com. | Used 2006 GMC Sierra 1500 SLE for sale at Bayside Auto Sales in Everett, WA for $8,999. View now on Cars.com. |
| Advertising Platform | |||
| Period | 1 | 1 | 1 |
| Start Time and End Time | 2020-03-22~2020-03-22 | 2020-03-22~2020-03-22 | 2020-03-22~2020-03-22 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers cars.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “2011 Kia Sorento LX For Sale In Travelers Rest | Cars.com” better than “2013 Chevrolet Camaro 1LT For Sale In Greenfield | Cars.com”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- Used 2011 Kia Sorento LX for sale at George Coleman Ford in Travelers Rest, SC for $6,525. View now on Cars.com.
- Used 2013 Chevrolet Camaro 1LT for sale at Inskeep Ford in Greenfield, IN for $11,995. View now on Cars.com.
- Used 2006 GMC Sierra 1500 SLE for sale at Bayside Auto Sales in Everett, WA for $8,999. View now on Cars.com.
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser cars.com’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers cars.com have recently advertised at 2020-03-22~2020-03-22、2020-03-22~2020-03-22、2020-03-22~2020-03-22. The periods the ads continue to run are 1 days, 1 days, and 1 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about cars.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to cars.com, you can click the app name below to view related reports.