How gouv.fr Get Unbelievable Success With Landing Page

As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?

Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the gouv.fr ads, and analyzes the landing page data of the ads. Its landing page link is gouv.fr. 

So, how gouv.fr get unbelievable success with landing page?

1.gouv.fr’s ad landing page basic information

Landing Page Images:

Title：Bac, brevet 2020 : les réponses à vos questions | Ministère de l'Education Nationale et de la Jeunesse

Description：Compte tenu de la situation sanitaire, des aménagements des épreuves des examens nationaux ont été décidés. Consultez toutes les réponses à vos questions pour les examens du bac, brevet, CAP, BEP et BTS

Advertising Platform：Facebook

Period：1

Start Time and End Time：2020-04-03~2020-04-04

Landing Type：Other

Language & Countries：N/A&N/A

Related Landing Pages：4

Final URL：gouv.fr

The Number of Outgoings Link ：0

2. Free related landing pages analytics

In addition to the above ad landing pages, gouv.fr recently launched related landing pages with a total number of 4. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, gouv.fr has placed a lot of ads by using the most effective ad landing pages.

LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.

The above is the detailed information of the 3 landing pages that advertisers gouv.fr have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.

1) Title analysis

• The number of words in the title is usually 5-10 words, and the words are as simple as possible.
• Core keywords and important content are put forward.
• Declarative Affirmative Sentences
• Titles with numbers are 36% more likely to be clicked by users than without numbers.

In fact, I prefer the title “Violences sexistes et sexuelles : réagir peut tout changer” better than “Ministère de l'IntérieurAttestation de déplacement dérogatoire et justificatif de déplacement professionnel / L'actu du Ministère / Actualités - Ministère de l'Intérieur”.

2) Description analysis

Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.

Obviously, the descriptions of these related landing pages all conform to the above rules. For example:

• Quelle que soit la forme des violences, elles sont inacceptables. Que les faits soient anciens ou récents, il est nécessaire d’en parler à un professionnel au 3919 pour vous écouter, vous guider et arrêter le cycle des violences.
• Depuis janvier 2020, une épidémie de Coronavirus COVID-19 (ex 2019-nCoV) s’est propagée depuis la Chine. Retrouvez toutes les réponses officielles aux questions que vous vous posez sur ce qu’est le Coronavirus COVID-19 et les recommandations pour votre s
• Affichage du détail d'un texte législatif/réglementaire sur Legifrance

If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.

3) Advertising platform

From the above table, we can see that the advertiser gouv.fr’s recent platform for advertising is mainly Facebook.

4) Advertising schedule

Advertisers gouv.fr have recently advertised at 2019-08-29~2020-04-27、2020-03-25~2020-03-27、2020-04-07~2020-04-07. The periods the ads continue to run are 242 days, 2 days, and 1 days.

Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.

In conclusion: The above is a free landing page analytics report about gouv.fr. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.

3. Related landing page report

If you want to check the relevant analysis of other landing page related to gouv.fr, you can click the app name below to view related reports.

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