How govt.nz Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the govt.nz ads, and analyzes the landing page data of the ads. Its landing page link is govt.nz.
So, how govt.nz get unbelievable success with landing page?
1.govt.nz’s ad landing page basic information
Landing Page Images:
Title：Your Name HereWarmer Kiwi Homes tool - Energywise
Description：Find out if you are eligible for a Warmer Kiwi Homes grant for a heater and/or home insulation, and to connect with a service provider for a no-obligation quote.
Advertising Platform：Facebook
Period：21
Start Time and End Time：2020-03-01~2020-03-22
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：21
Final URL：govt.nz
The Number of Outgoings Link ：1
2. Free related landing pages analytics
In addition to the above ad landing pages, govt.nz recently launched related landing pages with a total number of 21. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, govt.nz has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | New Zealand Ministry of Foreign Affairs and TradeNew Zealand Embassy | New Zealand Ministry of Foreign Affairs and Trade | What's coming in April for employers | WorkSafe New ZealandInspiration, tragedy and health and safety – Mairi Whittle | WorkSafe |
| Description | Find contact details for New Zealand Embassies and Foreign Representatives to New Zealand | In April employers will see changes in myIR when they file employment information. | Mairi Whittle talks about how an inspirational mentor and a tragedy on the farm have shaped her health and safety focus on her family farm. |
| Advertising Platform | |||
| Period | 141 | 82 | 75 |
| Start Time and End Time | 2019-11-02~2020-03-22 | 2020-03-07~2020-05-29 | 2020-01-27~2020-04-11 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers govt.nz have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “New Zealand Ministry of Foreign Affairs and TradeNew Zealand Embassy | New Zealand Ministry of Foreign Affairs and Trade” better than “What's coming in April for employers”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- Find contact details for New Zealand Embassies and Foreign Representatives to New Zealand
- In April employers will see changes in myIR when they file employment information.
- Mairi Whittle talks about how an inspirational mentor and a tragedy on the farm have shaped her health and safety focus on her family farm.
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser govt.nz’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers govt.nz have recently advertised at 2019-11-02~2020-03-22、2020-03-07~2020-05-29、2020-01-27~2020-04-11. The periods the ads continue to run are 141 days, 82 days, and 75 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about govt.nz. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to govt.nz, you can click the app name below to view related reports.