How hotpepper.jp Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the hotpepper.jp ads, and analyzes the landing page data of the ads. Its landing page link is hotpepper.jp.
So, how hotpepper.jp get unbelievable success with landing page?
1.hotpepper.jp’s ad landing page basic information
Landing Page Images:
Title：プライマリービー 表参道(Primarily-b)｜ホットペッパービューティー
Description：【ホットペッパービューティー】プライマリービー 表参道(Primarily-b)のサロン情報。お得なクーポン、ブログ、口コミ、住所、電話番号など知りたい情報満載です。ホットペッパービューティーの２４時間いつでもOKなネット予約を活用しよう！
Advertising Platform：Facebook
Period：22
Start Time and End Time：2020-03-04~2020-03-26
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：9
Final URL：hotpepper.jp
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, hotpepper.jp recently launched related landing pages with a total number of 9. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, hotpepper.jp has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 癒しの森 ふれっしゅアロマ整体｜ホットペッパービューティー | 串揚げ 磨呂 まろ 蕨店(蕨/居酒屋)＜ネット予約可＞ | ホットペッパーグルメ | グラース フォー ヘアー(Grace for hair)｜ホットペッパービューティー |
| Description | 【ホットペッパービューティー】癒しの森 ふれっしゅアロマ整体のサロン情報。サロンの内外装、お得なクーポン、ブログ、口コミ、住所、電話番号など知りたい情報満載です。ホットペッパービューティーの24時間いつでもOKなネット予約を活用しよう！ | 【評点★4.6 Excellent!】【ネット予約可】串揚げ 磨呂 まろ 蕨店（居酒屋/和風）の予約なら、お得なクーポン満載、24時間ネット予約でポイントもたまる【ホットペッパーグルメ】！おすすめは[蕨駅]磨呂の看板メニュー【串揚げ】は常時約30種類ご用意♪有機野菜は農家直送です!!飲み放題もおすすめ♪ 蕨駅西口直ぐの串揚げ居酒屋♪個室では飲み放題付きコースがおすすめ♪気軽に立ち寄れる雰囲気です☆。※この店舗はネット予約に対応しています。 | 【ホットペッパービューティー】グラース フォー ヘアー(Grace for hair)のサロン情報。お得なクーポン、ブログ、口コミ、住所、電話番号など知りたい情報満載です。ホットペッパービューティーの２４時間いつでもOKなネット予約を活用しよう！ |
| Advertising Platform | |||
| Period | 869 | 131 | 106 |
| Start Time and End Time | 2017-11-23~2020-04-10 | 2019-11-17~2020-03-27 | 2020-02-03~2020-05-19 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers hotpepper.jp have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “癒しの森 ふれっしゅアロマ整体｜ホットペッパービューティー” better than “串揚げ 磨呂 まろ 蕨店(蕨/居酒屋)＜ネット予約可＞ | ホットペッパーグルメ”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 【ホットペッパービューティー】癒しの森 ふれっしゅアロマ整体のサロン情報。サロンの内外装、お得なクーポン、ブログ、口コミ、住所、電話番号など知りたい情報満載です。ホットペッパービューティーの24時間いつでもOKなネット予約を活用しよう！
- 【評点★4.6 Excellent!】【ネット予約可】串揚げ 磨呂 まろ 蕨店（居酒屋/和風）の予約なら、お得なクーポン満載、24時間ネット予約でポイントもたまる【ホットペッパーグルメ】！おすすめは[蕨駅]磨呂の看板メニュー【串揚げ】は常時約30種類ご用意♪有機野菜は農家直送です!!飲み放題もおすすめ♪ 蕨駅西口直ぐの串揚げ居酒屋♪個室では飲み放題付きコースがおすすめ♪気軽に立ち寄れる雰囲気です☆。※この店舗はネット予約に対応しています。
- 【ホットペッパービューティー】グラース フォー ヘアー(Grace for hair)のサロン情報。お得なクーポン、ブログ、口コミ、住所、電話番号など知りたい情報満載です。ホットペッパービューティーの２４時間いつでもOKなネット予約を活用しよう！
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser hotpepper.jp’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers hotpepper.jp have recently advertised at 2017-11-23~2020-04-10、2019-11-17~2020-03-27、2020-02-03~2020-05-19. The periods the ads continue to run are 869 days, 131 days, and 106 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about hotpepper.jp. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to hotpepper.jp, you can click the app name below to view related reports.