How latimes.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the latimes.com ads, and analyzes the landing page data of the ads. Its landing page link is latimes.com.
So, how latimes.com get unbelievable success with landing page?
1.latimes.com’s ad landing page basic information
Landing Page Images:
Title：Public Works Commissioner Eich hopes to bring fresh view to City Council - Los Angeles Times
Description：Eich is focusing his campaign on quality-of-life issues, such as investing in the city’s utilities infrastructure, collaborating to solve traffic congestion and increasing law enforcement presence.
Start Time and End Time：2020-02-13~2020-03-25
Language & Countries：N/A&N/A
Related Landing Pages：19
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, latimes.com recently launched related landing pages with a total number of 19. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, latimes.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
|Title||California politics news feed - Los Angeles Times||How lynching was used by whites to destroy competition from black business owners - Los Angeles Times||U.S. government on course to borrow the most money since the financial crisis - Los Angeles Times|
|Description||Welcome to Essential Politics, our in-the-moment look at California political and government news. Visit Essential Washington for coverage of the White House and goings on in the nation’s capital.Sign up for our free newsletter for analysis and more, and||To the editor: Many sincere white Americans have raised the question of why African Americans have failed to become as successful as other people of color, especially recent immigrants to United States.||The Treasury Department predicted the U.S. government’s borrowing needs in the second half of this year will jump to the most since last decade’s financial crisis as the nation’s fiscal health deteriorates despite a strong economy.|
|Start Time and End Time||2018-06-03~2020-04-18||2018-07-17~2020-03-29||2018-07-31~2020-04-04|
|Language & Countries||N/A&N/A||N/A&N/A||N/A&N/A|
The above is the detailed information of the 3 landing pages that advertisers latimes.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “California politics news feed - Los Angeles Times” better than “How lynching was used by whites to destroy competition from black business owners - Los Angeles Times”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- Welcome to Essential Politics, our in-the-moment look at California political and government news. Visit Essential Washington for coverage of the White House and goings on in the nation’s capital.Sign up for our free newsletter for analysis and more, and
- To the editor: Many sincere white Americans have raised the question of why African Americans have failed to become as successful as other people of color, especially recent immigrants to United States.
- The Treasury Department predicted the U.S. government’s borrowing needs in the second half of this year will jump to the most since last decade’s financial crisis as the nation’s fiscal health deteriorates despite a strong economy.
3) Advertising platform
From the above table, we can see that the advertiser latimes.com’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers latimes.com have recently advertised at 2018-06-03~2020-04-18、2018-07-17~2020-03-29、2018-07-31~2020-04-04. The periods the ads continue to run are 685 days, 621 days, and 613 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about latimes.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to latimes.com, you can click the app name below to view related reports.