How nhk.or.jp Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the nhk.or.jp ads, and analyzes the landing page data of the ads. Its landing page link is nhk.or.jp.
So, how nhk.or.jp get unbelievable success with landing page?
1.nhk.or.jp’s ad landing page basic information
Landing Page Images:
Title：日本放送協会ワクチンの臨床試験開始 米製薬企業 新型コロナ 世界で３番目 | NHKニュース
Description：アメリカの製薬企業「イノビオ」は６日、開発中の新型コロナウイルスのワクチンについて、安全性を確認する臨床試験を開始したと…
Advertising Platform：Twitter
Period：1
Start Time and End Time：2020-04-08~2020-04-08
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：14
Final URL：nhk.or.jp
The Number of Outgoings Link ：1
2. Free related landing pages analytics
In addition to the above ad landing pages, nhk.or.jp recently launched related landing pages with a total number of 14. The main advertising platforms of these related ad landing pages are Twitter、Twitter etc. These ad landing pages include some AB-tested pages. After the final verification, nhk.or.jp has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | GRAND SUMO Highlights - TV - NHK WORLD - English | Introducing the N700S: JR Central's Next-Generation Shinkansen - Japan Railway Journal | NHK WORLD-JAPAN On Demand | Living Dementia - NHK Documentary | NHK WORLD-JAPAN On Demand |
| Description | NHK WORLD TV offers a sumo highlights show for sumo fans around the globe. | JR Central's long-awaited next-generation Shinkansen; the N700S is scheduled to begin operation in summer 2020. The new N700S makes use of state-of-the-art technology to enhance safety, convenience, and comfort. Changes include the addition of lithium-ion | Dr. Kazuo Hasegawa, 90, recently revealed that he is suffering from dementia. A pioneer in dementia research, Dr. Hasegawa had devoted his life to the field, establishing the Hasegawa Dementia Scale for early diagnosis and advocating for changing the name |
| Advertising Platform | |||
| Period | 11 | 10 | 6 |
| Start Time and End Time | 2020-03-16~2020-03-27 | 2020-03-17~2020-03-27 | 2020-03-21~2020-03-27 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers nhk.or.jp have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “GRAND SUMO Highlights - TV - NHK WORLD - English” better than “Introducing the N700S: JR Central's Next-Generation Shinkansen - Japan Railway Journal | NHK WORLD-JAPAN On Demand”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- NHK WORLD TV offers a sumo highlights show for sumo fans around the globe.
- JR Central's long-awaited next-generation Shinkansen; the N700S is scheduled to begin operation in summer 2020. The new N700S makes use of state-of-the-art technology to enhance safety, convenience, and comfort. Changes include the addition of lithium-ion
- Dr. Kazuo Hasegawa, 90, recently revealed that he is suffering from dementia. A pioneer in dementia research, Dr. Hasegawa had devoted his life to the field, establishing the Hasegawa Dementia Scale for early diagnosis and advocating for changing the name
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser nhk.or.jp’s recent platform for advertising is mainly Twitter.
4) Advertising schedule
Advertisers nhk.or.jp have recently advertised at 2020-03-16~2020-03-27、2020-03-17~2020-03-27、2020-03-21~2020-03-27. The periods the ads continue to run are 11 days, 10 days, and 6 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about nhk.or.jp. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to nhk.or.jp, you can click the app name below to view related reports.