How nikkei.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the nikkei.com ads, and analyzes the landing page data of the ads. Its landing page link is nikkei.com.
So, how nikkei.com get unbelievable success with landing page?
1.nikkei.com’s ad landing page basic information
Landing Page Images:
Title： Inside the unprecedented global race for a coronavirus cure - Nikkei Asian Review
Description：TOKYO -- Intensive care beds are beginning to fill up the Sydney hospital where Harriet, a medical registrar, has been working to prepare for a surge
Advertising Platform：Facebook
Period：5
Start Time and End Time：2020-04-09~2020-04-14
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：36
Final URL：nikkei.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, nikkei.com recently launched related landing pages with a total number of 36. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, nikkei.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 日経クロステック（xTECH）ロボットが整形外科領域にもじわり浸透、高精度な「あの情報」が後押し | 日経クロステック（xTECH） | 日経クロストレンドノース・フェイスがマタニティーウエア？ 市場への先入観を疑え：日経クロストレンド | 日経クロステック（xTECH）カリウムイオン電池台頭、「リチウム」に閉塞感 45秒満充電・高出力密度 | 日経クロステック（xTECH） |
| Description | 手術支援ロボットの導入が進む分野の1つが整形外科・脳外科の領域である。股関節や膝関節に人工関節を適用する手術や、脊椎の固定、脳組織の検査などの手術を支援する複数のロボットが世界で開発されている。 | 人気アウトドアブランドが新市場をどのように開拓しているかを追う本特集。「ザ・ノース・フェイス」のマタニティーウエアが好調な背景には、「マタニティーウエアにお金を出さない」という常識を疑い、ブランドの根幹的価値である高機能を生かしたものづくりがあった。 | 既存のリチウム（Li）イオン2次電池の性能向上に対する閉塞感が高まる中、Liイオン以外の電池内キャリアを用いる2次電池技術に注目が集まっている。その代表例がナトリウム（Na）イオンを用いた2次電池（NIB）だったが、ごく最近になって、カリウム（K）イオンを用いた2次電池（KIB、またはPIB）にも脚光が当たり、論文数が急増している。 |
| Advertising Platform | |||
| Period | 54 | 50 | 49 |
| Start Time and End Time | 2020-02-04~2020-03-29 | 2020-02-21~2020-04-11 | 2020-02-19~2020-04-08 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers nikkei.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “日経クロステック（xTECH）ロボットが整形外科領域にもじわり浸透、高精度な「あの情報」が後押し | 日経クロステック（xTECH）” better than “日経クロストレンドノース・フェイスがマタニティーウエア？ 市場への先入観を疑え：日経クロストレンド”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 手術支援ロボットの導入が進む分野の1つが整形外科・脳外科の領域である。股関節や膝関節に人工関節を適用する手術や、脊椎の固定、脳組織の検査などの手術を支援する複数のロボットが世界で開発されている。
- 人気アウトドアブランドが新市場をどのように開拓しているかを追う本特集。「ザ・ノース・フェイス」のマタニティーウエアが好調な背景には、「マタニティーウエアにお金を出さない」という常識を疑い、ブランドの根幹的価値である高機能を生かしたものづくりがあった。
- 既存のリチウム（Li）イオン2次電池の性能向上に対する閉塞感が高まる中、Liイオン以外の電池内キャリアを用いる2次電池技術に注目が集まっている。その代表例がナトリウム（Na）イオンを用いた2次電池（NIB）だったが、ごく最近になって、カリウム（K）イオンを用いた2次電池（KIB、またはPIB）にも脚光が当たり、論文数が急増している。
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser nikkei.com’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers nikkei.com have recently advertised at 2020-02-04~2020-03-29、2020-02-21~2020-04-11、2020-02-19~2020-04-08. The periods the ads continue to run are 54 days, 50 days, and 49 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about nikkei.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to nikkei.com, you can click the app name below to view related reports.