How rakuten.co.jp Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the rakuten.co.jp ads, and analyzes the landing page data of the ads. Its landing page link is rakuten.co.jp.
So, how rakuten.co.jp get unbelievable success with landing page?
1.rakuten.co.jp’s ad landing page basic information
Landing Page Images:
Title：トイ・ストーリー3 あらすじ-洋画（アニメーション映画）| 楽天ポイントが貯まる楽天TV
Description：動画視聴で楽天ポイント貯まる楽天TV(Rakuten TV)！【トイ・ストーリー3】アニメーション映画の洋画。【あらすじ】17歳になったアンディは、大学に行くため部屋を空ける準備を始めていました。ウッディ（声：…
Advertising Platform：Twitter
Period：1
Start Time and End Time：2020-04-02~2020-04-02
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：22
Final URL：rakuten.co.jp
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, rakuten.co.jp recently launched related landing pages with a total number of 22. The main advertising platforms of these related ad landing pages are Twitter、Twitter etc. These ad landing pages include some AB-tested pages. After the final verification, rakuten.co.jp has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 楽天マガジン：450誌以上のいろいろなの雑誌が読み放題！ | 強羅温泉 メルヴェール箱根強羅 宿泊予約-楽天トラベル | 【楽天市場】FOSSIL スマートな新生活にスマートウォッチを |
| Description | 楽天マガジンなら月額380円（税抜）で450誌以上がアプリで読み放題。初回31日間はお試し無料。オトクに雑誌を楽しめる。ファッション・美容・芸能・ビジネス・経済・趣味など、あなたの読みたい！が見つかる、広がる。 | 強羅温泉 メルヴェール箱根強羅、源泉掛け流しと創作会席が自慢のリゾートホテル／強羅公園すぐそば、電車：箱根登山鉄道 強羅駅より無料送迎で約5分（徒歩約10分）／車：小田原厚木道路「小田原西」ＩＣより約40分、駐車場:有り：33台／無料 （屋内駐車場と屋外駐車場がございます） | あなたの腕にハイテクデバイスを！春のキャンペーン中 |
| Advertising Platform | |||
| Period | 113 | 47 | 33 |
| Start Time and End Time | 2020-02-14~2020-06-06 | 2020-02-26~2020-04-13 | 2020-02-27~2020-03-31 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers rakuten.co.jp have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “楽天マガジン：450誌以上のいろいろなの雑誌が読み放題！” better than “強羅温泉 メルヴェール箱根強羅 宿泊予約-楽天トラベル”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 楽天マガジンなら月額380円（税抜）で450誌以上がアプリで読み放題。初回31日間はお試し無料。オトクに雑誌を楽しめる。ファッション・美容・芸能・ビジネス・経済・趣味など、あなたの読みたい！が見つかる、広がる。
- 強羅温泉 メルヴェール箱根強羅、源泉掛け流しと創作会席が自慢のリゾートホテル／強羅公園すぐそば、電車：箱根登山鉄道 強羅駅より無料送迎で約5分（徒歩約10分）／車：小田原厚木道路「小田原西」ＩＣより約40分、駐車場:有り：33台／無料 （屋内駐車場と屋外駐車場がございます）
- あなたの腕にハイテクデバイスを！春のキャンペーン中
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser rakuten.co.jp’s recent platform for advertising is mainly Twitter.
4) Advertising schedule
Advertisers rakuten.co.jp have recently advertised at 2020-02-14~2020-06-06、2020-02-26~2020-04-13、2020-02-27~2020-03-31. The periods the ads continue to run are 113 days, 47 days, and 33 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about rakuten.co.jp. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to rakuten.co.jp, you can click the app name below to view related reports.