How ft.com’s landing page get definite success？｜LandingSpy

During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.

Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.

ft.com has set up a total of 40 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2020/06/24~2020/07/03.

Advertising Landing Page Performance

Top 3 Landing pages Free Analytics

1.Top 1 Landing page of ft.com

Title：Subscribe to read | Financial Times

Description：News, analysis and comment from the Financial Times, the worldʼs leading global business publication

Type：N/A

2.Top 2 Landing page of ft.com

Title：Financial Times - Paid Post by Zurich

Description：Building a better social contract - Financial Times - Zurich

Type：N/A

3.Top 3 Landing page of ft.com

Title：Driving Digital Commerce for Small and Medium-Sized Businesses organised by FT Live

Description：Driving Digital Commerce for Small and Medium-Sized Businesses organised by FT Live, the global events arm of the Financial Times

Type：N/A