How houstonchronicle.com’s landing page get definite success?|LandingSpy

During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.

Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.

houstonchronicle.com has set up a total of 59 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2019/03/10~2020/05/17.



Advertising Landing Page Performance


  Title Date Duration Days Networks Country
1 Susan Carroll, David Hunn, Matt Dempsey, Houston Chronicle‘Highly confidential’: School fund’s investments shrouded in secrecy - Houston Chronicle 2019/03/10~2020/05/17 434 Facebook N/A
2 Amber ElliottRodeo officials award $9.3 million to local youth, plan for live return in 2021 - HoustonChronicle.com 2020/07/30~2020/08/04 5 Facebook N/A
3 Emily FoxhallTexas finally got COVID data on nursing homes — and Houston is faring the worst - HoustonChronicle.com 2020/07/28~2020/07/31 3 Instagram N/A
4 Choose Your Subscription 2020/08/01~2020/08/01 1 Facebook N/A
5 N/A N/A N/A N/A N/A



Top 3 Landing pages Free Analytics


1.Top 1 Landing page of houstonchronicle.com


Title:Susan Carroll, David Hunn, Matt Dempsey, Houston Chronicle‘Highly confidential’: School fund’s investments shrouded in secrecy - Houston Chronicle

Description:The Texas Permanent School Fund, the largest education endowment in the United States, is surrounded by a wall of secrecy built up by years of erosion of the Texas Public Information Act.

Type:Other


2.Top 2 Landing page of houstonchronicle.com


Title:Amber ElliottRodeo officials award $9.3 million to local youth, plan for live return in 2021 - HoustonChronicle.com

Description: The Houston Livestock and Rodeo announced that $9.3 million will be awarded to roughly 10,000 junior exhibitors who were unable to show their livestock this year due to the coronavirus pandemic.

Type:Other


3.Top 3 Landing page of houstonchronicle.com


Title:Emily FoxhallTexas finally got COVID data on nursing homes — and Houston is faring the worst - HoustonChronicle.com

Description: At one Houston-area nursing home, at least 117 residents had been infected with the new coronavirus. At another, at least 20 residents who had tested positive had died. At a third, 86 residents were simultaneously sick.

Type:Other