How theguardian.com’s landing page get definite success？｜LandingSpy
During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.
Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.
theguardian.com has set up a total of 224 landing pages recently. The advertising platform is Twitter, and the advertising time is mostly concentrated on 2020/03/07~2020/05/15.
Advertising Landing Page Performance
| Title | Date | Duration Days | Networks | Country | |
| 1 | Owen JonesWhy don’t we treat the climate crisis with the same urgency as coronavirus? | Owen Jones | Opinion | The Guardian | 2020/03/07~2020/05/15 | 69 | N/A | |
| 2 | Mark SmithComputer chess: how the ancient game revolutionised AI | Plug into hybrid | The Guardian | 2020/06/03~2020/06/14 | 11 | N/A | |
| 3 | Emily HoldenGas stoves making indoor air up to five times dirtier than outdoor air, report finds | Environment | The Guardian | 2020/06/17~2020/06/27 | 10 | N/A | |
| 4 | Head of UK Programmes job with PLAN UK | Guardian Jobs | 2020/06/04~2020/06/14 | 10 | N/A | |
| 5 | The incredible natural experiences you’ll only find in Vanuatu | Vanuatu Tourism: Amazing Moments | The Guardian | 2020/07/23~2020/08/01 | 9 | Facebook,Instagram | N/A |
Top 3 Landing pages Free Analytics
1.Top 1 Landing page of theguardian.com
Title：Owen JonesWhy don’t we treat the climate crisis with the same urgency as coronavirus? | Owen Jones | Opinion | The Guardian
Description：No Cobra meetings, no sombre speeches, yet the consequences of runaway global heating are catastrophic, says Guardian columnist Owen Jones
Type：Other
2.Top 2 Landing page of theguardian.com
Title：Mark SmithComputer chess: how the ancient game revolutionised AI | Plug into hybrid | The Guardian
Description：Chess-playing computers were designed to entertain people who could not find an opponent. In the end, they transformed computing as we know it
Type：Other
3.Top 3 Landing page of theguardian.com
Title：Emily HoldenGas stoves making indoor air up to five times dirtier than outdoor air, report finds | Environment | The Guardian
Description：Gas cookers making people sick and exposing tens of millions to air pollution levels that would be illegal if they were outside
Type：Other
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