How americanexpress.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the americanexpress.com ads, and analyzes the landing page data of the ads. Its landing page link is americanexpress.com.
So, how americanexpress.com get unbelievable success with landing page?
1.americanexpress.com’s ad landing page basic information
Landing Page Images:
Title：The Qantas American Express Discovery Card | AMEX Australia
Description：Choosing the Qantas Discovery Card with no annual fee can help you earn points for less. Be prepared for your next holiday. Apply online today.
Advertising Platform：Facebook
Period：14
Start Time and End Time：2020-03-31~2020-04-14
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：18
Final URL：americanexpress.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, americanexpress.com recently launched related landing pages with a total number of 18. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, americanexpress.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 迎新獎賞 | 美國運通（香港）— 美國運通國泰航空尊尚信用卡 | 白金卡 | 美國運通（香港） | High Yield Savings Account | American Express® Personal Savings |
| Description | 美國運通國泰航空尊尚信用卡提供豐富的生活旅遊獎賞優惠，及額外「亞洲萬里通」里數大激賞﹗立即了解信用卡詳情﹗ | 極致旅遊體驗及生活優惠，唯獨美國運通白金卡客戶尊享。 | Maximize your savings with an American Express high yield savings account with Member FDIC & competitive interest rates offered in market. Open an account today! |
| Advertising Platform | |||
| Period | 87 | 87 | 75 |
| Start Time and End Time | 2020-01-02~2020-03-29 | 2020-01-02~2020-03-29 | 2020-01-27~2020-04-11 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers americanexpress.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “迎新獎賞 | 美國運通（香港）— 美國運通國泰航空尊尚信用卡” better than “白金卡 | 美國運通（香港）”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 美國運通國泰航空尊尚信用卡提供豐富的生活旅遊獎賞優惠，及額外「亞洲萬里通」里數大激賞﹗立即了解信用卡詳情﹗
- 極致旅遊體驗及生活優惠，唯獨美國運通白金卡客戶尊享。
- Maximize your savings with an American Express high yield savings account with Member FDIC & competitive interest rates offered in market. Open an account today!
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser americanexpress.com’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers americanexpress.com have recently advertised at 2020-01-02~2020-03-29、2020-01-02~2020-03-29、2020-01-27~2020-04-11. The periods the ads continue to run are 87 days, 87 days, and 75 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about americanexpress.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to americanexpress.com, you can click the app name below to view related reports.