Many experts will tell you that if you need to start marketing your products or services online, then you should have a very good website. Most of them will tell you mysteriously, even if you have a good website, you need a great landing page. When you start promoting your website on search engines, we need a page with beautiful design, excellent content, very inflammatory, and a very high conversion rate to convert traffic. This is the landing page often said in the industry. In the European and American sales markets, the usage rate is very high. The landing page design has even been separated from the website design to become a separate design field.

Whether we admit it or not, most people are still used to buying things using Facebook or Google. Facebook and Google Ads are undoubtedly the most popular advertising platforms for brands and advertisers. Often we will spend a lot of time studying the average CTR, CPM and other data statistics ​​of these platform advertisements, and try to control our costs and budgets within a controllable range. But perhaps, we overlooked an important but easily overlooked thing, that is our ads landing page.

What is the average landing page conversion rates in 2020? With the outbreak of the global epidemic, the global economy has been hit hard. How can advertisers help themselves in a crisis? Perhaps “surviving” is our biggest goal in 2020.