How Apple Music Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the Apple Music ads, and analyzes the landing page data of the ads. Its landing page link is Apple Music.
So, how Apple Music get unbelievable success with landing page?
1.Apple Music’s ad landing page basic information
Landing Page Images:
Title：Dolittle on Apple TV
Description：Robert Downey Jr. electrifies one of literature’s most enduring characters in a vivid reimagining of the classic tale of the man who could talk to ani…
Advertising Platform：Instagram
Period：7
Start Time and End Time：2020-03-24~2020-03-31
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：48
Final URL：Apple Music
The Number of Outgoings Link ：1
2. Free related landing pages analytics
In addition to the above ad landing pages, Apple Music recently launched related landing pages with a total number of 48. The main advertising platforms of these related ad landing pages are Instagram、Instagram etc. These ad landing pages include some AB-tested pages. After the final verification, Apple Music has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 「DokiDoki Live(ドキドキライブ)-配信アプリ」をApp Storeで | Banana in the Jungle Match 3 on the App Store | 「Pokekara - 採点カラオケアプリ」をApp Storeで |
| Description | 「DokiDoki Live(ドキドキライブ)-配信アプリ」のレビューをチェック、カスタマー評価を比較、スクリーンショットと詳細情報を確認することができます。「DokiDoki Live(ドキドキライブ)-配信アプリ」をダウンロードしてiPhone、iPad、iPod touchでお楽しみください。 | By accident, Banana got stuck in the jungle. Help him escape by tearing through different types of a jungle! Play Banana in the Jungle Match 3. It’s a great time killer! Start to connect, collect super fruits in spectacular combinations. Crush them now. | 「Pokekara - 採点カラオケアプリ」のレビューをチェック、カスタマー評価を比較、スクリーンショットと詳細情報を確認することができます。「Pokekara - 採点カラオケアプリ」をダウンロードしてiPhone、iPad、iPod touchでお楽しみください。 |
| Advertising Platform | |||
| Period | 365 | 229 | 78 |
| Start Time and End Time | 2019-05-20~2020-05-19 | 2019-08-09~2020-03-25 | 2020-01-04~2020-03-23 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers Apple Music have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “「DokiDoki Live(ドキドキライブ)-配信アプリ」をApp Storeで” better than “Banana in the Jungle Match 3 on the App Store”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 「DokiDoki Live(ドキドキライブ)-配信アプリ」のレビューをチェック、カスタマー評価を比較、スクリーンショットと詳細情報を確認することができます。「DokiDoki Live(ドキドキライブ)-配信アプリ」をダウンロードしてiPhone、iPad、iPod touchでお楽しみください。
- By accident, Banana got stuck in the jungle. Help him escape by tearing through different types of a jungle! Play Banana in the Jungle Match 3. It’s a great time killer! Start to connect, collect super fruits in spectacular combinations. Crush them now.
- 「Pokekara - 採点カラオケアプリ」のレビューをチェック、カスタマー評価を比較、スクリーンショットと詳細情報を確認することができます。「Pokekara - 採点カラオケアプリ」をダウンロードしてiPhone、iPad、iPod touchでお楽しみください。
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser Apple Music’s recent platform for advertising is mainly Instagram.
4) Advertising schedule
Advertisers Apple Music have recently advertised at 2019-05-20~2020-05-19、2019-08-09~2020-03-25、2020-01-04~2020-03-23. The periods the ads continue to run are 365 days, 229 days, and 78 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about Apple Music. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to Apple Music, you can click the app name below to view related reports.