How calmatters.org Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the calmatters.org ads, and analyzes the landing page data of the ads. Its landing page link is calmatters.org.
So, how calmatters.org get unbelievable success with landing page?
1.calmatters.org’s ad landing page basic information
Landing Page Images:
Title：California schools haven't fully embraced laws protecting LGBTQ kids, study shows | CalMatters
Description：In the past decade, California has adopted more than a half-dozen laws …
Advertising Platform：Facebook
Period：326
Start Time and End Time：2019-05-14~2020-04-04
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：10
Final URL：calmatters.org
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, calmatters.org recently launched related landing pages with a total number of 10. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, calmatters.org has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | Cyber-sabotage, wildfires, weather—a web of threats to the power supply could leave Californians in the dark | CalMatters | Charter schools are a flashpoint in California's teacher strikes—here's where and how they've grown | CalMatters | Women surfers push beyond equal pay—even if it means letting men into the water, too | CALmatters |
| Description | "We are always being attacked," one expert says. If computer hackers hijack California's electricity network, the entire state could be held hostage. | Where are California's charter schools growing and how many kids attend them? Here's what CALmatters' analysis of statewide enrollment data reveals. | A California bill is sparking a broader debate over equal pay for women in male-dominated sports—including whether all-female events should be open to men. |
| Advertising Platform | |||
| Period | 429 | 403 | 376 |
| Start Time and End Time | 2019-01-31~2020-04-04 | 2019-02-26~2020-04-04 | 2019-03-25~2020-04-04 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers calmatters.org have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “Cyber-sabotage, wildfires, weather—a web of threats to the power supply could leave Californians in the dark | CalMatters” better than “Charter schools are a flashpoint in California's teacher strikes—here's where and how they've grown | CalMatters”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- "We are always being attacked," one expert says. If computer hackers hijack California's electricity network, the entire state could be held hostage.
- Where are California's charter schools growing and how many kids attend them? Here's what CALmatters' analysis of statewide enrollment data reveals.
- A California bill is sparking a broader debate over equal pay for women in male-dominated sports—including whether all-female events should be open to men.
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser calmatters.org’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers calmatters.org have recently advertised at 2019-01-31~2020-04-04、2019-02-26~2020-04-04、2019-03-25~2020-04-04. The periods the ads continue to run are 429 days, 403 days, and 376 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about calmatters.org. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to calmatters.org, you can click the app name below to view related reports.