How compass.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the compass.com ads, and analyzes the landing page data of the ads. Its landing page link is compass.com.
So, how compass.com get unbelievable success with landing page?
1.compass.com’s ad landing page basic information
Landing Page Images:
Title：3715 Terstena Place, Unit 312, Santa Clara, CA 95051 | Compass
Description：3715 Terstena Place, Unit 312, Santa Clara, CA 95051 is a condo listed for sale at $930,000. This is a 2-bed, 2-bath, 1,360 sqft property.
Start Time and End Time：2020-03-29~2020-03-29
Language & Countries：N/A&N/A
Related Landing Pages：19
The Number of Outgoings Link ：1
2. Free related landing pages analytics
In addition to the above ad landing pages, compass.com recently launched related landing pages with a total number of 19. The main advertising platforms of these related ad landing pages are Instagram、Instagram etc. These ad landing pages include some AB-tested pages. After the final verification, compass.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
|Title||123 Washington Street, Unit 52F, Manhattan, NY 10006 | Compass||3 E 3rd at 3 E 3rd St - Manhattan, NY | Compass||Compass - Real Estate Listings, Agents, Homes for Sale|
|Description||123 Washington Street, Unit 52F, Manhattan, NY 10006 is a condo listed for sale at $2,250,000. This is a 2-bed, 2-bath, 1,152 sqft property.||Find your dream apartment at 3 E 3rd. Browse 2 listings, view photos and connect with an agent to schedule a viewing.||A revolutionizing real estate brokerage with unparalleled agents. Whether a buyer, seller or renter, search for listings on Compass in New York City, Washington, DC Area, Miami & Fort Lauderdale, Greater Boston, The Hamptons, Los Angeles & Orange County,|
|Start Time and End Time||2018-09-27~2020-03-24||2020-02-11~2020-04-03||2020-02-14~2020-04-04|
|Language & Countries||N/A&N/A||N/A&N/A||N/A&N/A|
The above is the detailed information of the 3 landing pages that advertisers compass.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “123 Washington Street, Unit 52F, Manhattan, NY 10006 | Compass” better than “3 E 3rd at 3 E 3rd St - Manhattan, NY | Compass”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 123 Washington Street, Unit 52F, Manhattan, NY 10006 is a condo listed for sale at $2,250,000. This is a 2-bed, 2-bath, 1,152 sqft property.
- Find your dream apartment at 3 E 3rd. Browse 2 listings, view photos and connect with an agent to schedule a viewing.
- A revolutionizing real estate brokerage with unparalleled agents. Whether a buyer, seller or renter, search for listings on Compass in New York City, Washington, DC Area, Miami & Fort Lauderdale, Greater Boston, The Hamptons, Los Angeles & Orange County,
3) Advertising platform
From the above table, we can see that the advertiser compass.com’s recent platform for advertising is mainly Instagram.
4) Advertising schedule
Advertisers compass.com have recently advertised at 2018-09-27~2020-03-24、2020-02-11~2020-04-03、2020-02-14~2020-04-04. The periods the ads continue to run are 544 days, 51 days, and 49 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about compass.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to compass.com, you can click the app name below to view related reports.