How Fortnite Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the Fortnite ads, and analyzes the landing page data of the ads. Its landing page link is Fortnite.
So, how Fortnite get unbelievable success with landing page?
1.Fortnite’s ad landing page basic information
Landing Page Images:
Title：Totally Reliable Delivery Service - About This Game
Description：Buckle up your back brace and fire up the delivery truck, it's time to deliver! Join up to three of your friends and haphazardly get the job done in an interactive sandbox world. Delivery attempted, that's a Totally Reliable Delivery Service guarantee!
Advertising Platform：Facebook
Period：1
Start Time and End Time：2020-04-06~2020-04-06
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：6
Final URL：Fortnite
The Number of Outgoings Link ：1
2. Free related landing pages analytics
In addition to the above ad landing pages, Fortnite recently launched related landing pages with a total number of 6. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, Fortnite has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | Epic Games | Magic: The Gathering - WELCOME THE CHALLENGE | Epic Games |
| Description | In The Cycle, you join a deadly competition to finish as many quests as possible & survive, before hostile alien wildlife, other players or the planet itself finish you off! Strike uneasy alliances with others, or take them out – cunning is the key to vic | You know the name. Now download and play the original strategy card game on your PC. Unlock powerful decks right away, earn rewards just by playing, and jump into action with a variety of game formats for players of all skill levels. | N/A |
| Advertising Platform | |||
| Period | 128 | 93 | 50 |
| Start Time and End Time | 2019-12-10~2020-04-16 | 2020-01-17~2020-04-20 | 2020-02-17~2020-04-08 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers Fortnite have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “Epic Games” better than “Magic: The Gathering - WELCOME THE CHALLENGE”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- In The Cycle, you join a deadly competition to finish as many quests as possible & survive, before hostile alien wildlife, other players or the planet itself finish you off! Strike uneasy alliances with others, or take them out – cunning is the key to vic
- You know the name. Now download and play the original strategy card game on your PC. Unlock powerful decks right away, earn rewards just by playing, and jump into action with a variety of game formats for players of all skill levels.
- N/A
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser Fortnite’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers Fortnite have recently advertised at 2019-12-10~2020-04-16、2020-01-17~2020-04-20、2020-02-17~2020-04-08. The periods the ads continue to run are 128 days, 93 days, and 50 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about Fortnite. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to Fortnite, you can click the app name below to view related reports.