How imdb.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the imdb.com ads, and analyzes the landing page data of the ads. Its landing page link is imdb.com.
So, how imdb.com get unbelievable success with landing page?
1.imdb.com’s ad landing page basic information
Landing Page Images:
Title：IMDb: Ratings, Reviews, and Where to Watch the Best Movies & TV Shows
Description：IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Find ratings and reviews for the newest movie and TV shows. Get personalized recommendations, and learn where to watch across hundreds of streaming providers.
Advertising Platform：Instagram
Period：1
Start Time and End Time：2020-04-08~2020-04-08
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：11
Final URL：imdb.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, imdb.com recently launched related landing pages with a total number of 11. The main advertising platforms of these related ad landing pages are Instagram、Instagram etc. These ad landing pages include some AB-tested pages. After the final verification, imdb.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | Charlie Blackwood - IMDb | To Your Last Death (2019) - IMDb | The Irishman (2019) - IMDb |
| Description | Charlie Blackwood, Actress: Matriarch. Charlie Blackwood is an actress and producer, known for Matriarch (2018), Clay's Redemption and Timon of Athens (2012). | Directed by Jason Axinn. With Morena Baccarin, William Shatner, Ray Wise, Bill Moseley. In order to save her siblings, a young woman takes on her father and the powerful entity known as Gamemaster, who ensnares humans into diabolical plots while her spec | Directed by Martin Scorsese. With Robert De Niro, Al Pacino, Joe Pesci, Harvey Keitel. An aging hitman recalls his time with the mob and the intersecting events with his friend, Jimmy Hoffa, through the 1950-70s. |
| Advertising Platform | |||
| Period | 282 | 10 | 8 |
| Start Time and End Time | 2019-06-20~2020-03-28 | 2020-03-27~2020-04-06 | 2020-04-01~2020-04-09 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers imdb.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “Charlie Blackwood - IMDb” better than “To Your Last Death (2019) - IMDb”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- Charlie Blackwood, Actress: Matriarch. Charlie Blackwood is an actress and producer, known for Matriarch (2018), Clay's Redemption and Timon of Athens (2012).
- Directed by Jason Axinn. With Morena Baccarin, William Shatner, Ray Wise, Bill Moseley. In order to save her siblings, a young woman takes on her father and the powerful entity known as Gamemaster, who ensnares humans into diabolical plots while her spec
- Directed by Martin Scorsese. With Robert De Niro, Al Pacino, Joe Pesci, Harvey Keitel. An aging hitman recalls his time with the mob and the intersecting events with his friend, Jimmy Hoffa, through the 1950-70s.
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser imdb.com’s recent platform for advertising is mainly Instagram.
4) Advertising schedule
Advertisers imdb.com have recently advertised at 2019-06-20~2020-03-28、2020-03-27~2020-04-06、2020-04-01~2020-04-09. The periods the ads continue to run are 282 days, 10 days, and 8 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about imdb.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to imdb.com, you can click the app name below to view related reports.