How medium.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the medium.com ads, and analyzes the landing page data of the ads. Its landing page link is medium.com.
So, how medium.com get unbelievable success with landing page?
1.medium.com’s ad landing page basic information
Landing Page Images:
Title：https://medium.com/@sarah2020A Letter to the Women of Portland - Sarah Iannarone for Portland Mayor - Medium
Description：Back when I was an undergraduate at Portland State University, I embroidered, in a colorful thread, a patch that read, “I’ll be post-feminist in the post-patriarchy.” Not sure whether I sewed that…
Start Time and End Time：2020-03-02~2020-03-23
Language & Countries：N/A&N/A
Related Landing Pages：203
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, medium.com recently launched related landing pages with a total number of 203. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, medium.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
|Title||https://medium.com/@kirill_reketskyWhy KPI Matters for Publishers - IO Technologies (en) - Medium||https://medium.com/@AsmCervantesCervantes Co-Authors Bill to Reclassify Sex Crimes as Violent Felonies||https://medium.com/@AsmCervantesConstruction Begins on Jurupa Valley Park Cervantes Secured Funding for in the State Budget|
|Description||Editorial offices of most CIS countries do not have KPI numbers as part of their overall strategy. And even if they do, their KPIs are typically based on the following items: Working with editorial…||Assemblymember Sabrina Cervantes (D-Corona) is proud to be one of the authors of Assembly Bill 2823, which will reclassify many forms of sexual assault and human trafficking as violent felonies to…||Construction begins on improvements to Rancho Mira Loma Park, one of the five parks in Jurupa Valley that are receiving the funding Assemblymember Cervantes secured in the state budget. Open spaces…|
|Start Time and End Time||2018-05-02~2020-03-29||2018-06-06~2020-04-03||2018-06-08~2020-04-03|
|Language & Countries||N/A&N/A||N/A&N/A||N/A&N/A|
The above is the detailed information of the 3 landing pages that advertisers medium.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “https://medium.com/@kirill_reketskyWhy KPI Matters for Publishers - IO Technologies (en) - Medium” better than “https://medium.com/@AsmCervantesCervantes Co-Authors Bill to Reclassify Sex Crimes as Violent Felonies”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- Editorial offices of most CIS countries do not have KPI numbers as part of their overall strategy. And even if they do, their KPIs are typically based on the following items: Working with editorial…
- Assemblymember Sabrina Cervantes (D-Corona) is proud to be one of the authors of Assembly Bill 2823, which will reclassify many forms of sexual assault and human trafficking as violent felonies to…
- Construction begins on improvements to Rancho Mira Loma Park, one of the five parks in Jurupa Valley that are receiving the funding Assemblymember Cervantes secured in the state budget. Open spaces…
3) Advertising platform
From the above table, we can see that the advertiser medium.com’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers medium.com have recently advertised at 2018-05-02~2020-03-29、2018-06-06~2020-04-03、2018-06-08~2020-04-03. The periods the ads continue to run are 696 days, 667 days, and 665 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about medium.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to medium.com, you can click the app name below to view related reports.