How pbs.org Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the pbs.org ads, and analyzes the landing page data of the ads. Its landing page link is pbs.org.
So, how pbs.org get unbelievable success with landing page?
1.pbs.org’s ad landing page basic information
Landing Page Images:
Title：A firsthand report of ‘inhumane conditions’ at a migrant children’s detention facility | PBS NewsHour
Description：The Associated Press details grave conditions inside a Texas migrant detention facility where 250 infants, children and teenagers were being held without adequate food, water or sanitation during a recent visit. Warren Binford, a law professor at Willamet
Advertising Platform：Facebook
Period：273
Start Time and End Time：2019-06-25~2020-03-24
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：15
Final URL：pbs.org
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, pbs.org recently launched related landing pages with a total number of 15. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, pbs.org has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | How Elizabeth Blackwell became the first female doctor in the U.S. | PBS NewsHour | Why a patient paid a $285 copay for a $40 drug | PBS NewsHour Weekend | Mitch Daniels | Video | Firing Line with Margaret Hoover | PBS |
| Description | Most often remembered as the first American woman to receive an M.D. degree, Dr. Elizabeth Blackwell worked tirelessly to secure equality for all members of the medical profession. | Insurance copays are higher than the cost of the drug about 25 percent of the time, according to a study published in March by the University of Southern California’s Schaeffer Center for Health Policy and Economics. | Mitch Daniels, former Governor of Indiana, about debt, college campuses and politics |
| Advertising Platform | |||
| Period | 591 | 590 | 471 |
| Start Time and End Time | 2018-08-17~2020-03-30 | 2018-08-20~2020-04-01 | 2018-12-18~2020-04-02 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers pbs.org have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “How Elizabeth Blackwell became the first female doctor in the U.S. | PBS NewsHour” better than “Why a patient paid a $285 copay for a $40 drug | PBS NewsHour Weekend”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- Most often remembered as the first American woman to receive an M.D. degree, Dr. Elizabeth Blackwell worked tirelessly to secure equality for all members of the medical profession.
- Insurance copays are higher than the cost of the drug about 25 percent of the time, according to a study published in March by the University of Southern California’s Schaeffer Center for Health Policy and Economics.
- Mitch Daniels, former Governor of Indiana, about debt, college campuses and politics
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser pbs.org’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers pbs.org have recently advertised at 2018-08-17~2020-03-30、2018-08-20~2020-04-01、2018-12-18~2020-04-02. The periods the ads continue to run are 591 days, 590 days, and 471 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about pbs.org. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to pbs.org, you can click the app name below to view related reports.