How reuters.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the reuters.com ads, and analyzes the landing page data of the ads. Its landing page link is reuters.com.
So, how reuters.com get unbelievable success with landing page?
1.reuters.com’s ad landing page basic information
Landing Page Images:
Title：Aly SongBefore and After: life is slowly re-emerging in Wuhan | The Wider Image | Reuters
Description：Tentative signs of normal life are returning to Wuhan, the Chinese city where the coronavirus epidemic was first documented, after a 76-day lockdown that turned it into a virtual ghost town.
Advertising Platform：Twitter
Period：1
Start Time and End Time：2020-04-10~2020-04-10
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：15
Final URL：reuters.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, reuters.com recently launched related landing pages with a total number of 15. The main advertising platforms of these related ad landing pages are Twitter、Twitter etc. These ad landing pages include some AB-tested pages. After the final verification, reuters.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | Reuters Editorial Smithfield shareholders OK sale to China's Shuanghui - Reuters | White House cites 'options' for funding U.S. border wall - Reuters | Ludwig Burger Bayer chairman quits as Roundup settlement talks progress - Reuters |
| Description | Smithfield Foods Inc shareholders on Tuesday approved the pork giant's $4.7 billion sale to Shuanghui International Holdings Ltd <000895.SZ> in what is shaping up as the biggest acquisition of a U.S. company by a Chinese firm. | The White House said on Tuesday it was searching for ways to unilaterally fund t... | Bayer Chairman Werner Wenning, one of the architects of a $63 billion takeover deal that has left the German crop protection company fighting costly lawsuits, will step down in April, it said on Wednesday. |
| Advertising Platform | |||
| Period | 706 | 651 | 595 |
| Start Time and End Time | 2018-06-07~2020-05-13 | 2018-06-13~2020-03-25 | 2018-10-01~2020-05-18 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers reuters.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “Reuters Editorial Smithfield shareholders OK sale to China's Shuanghui - Reuters” better than “White House cites 'options' for funding U.S. border wall - Reuters”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- Smithfield Foods Inc shareholders on Tuesday approved the pork giant's $4.7 billion sale to Shuanghui International Holdings Ltd <000895.SZ> in what is shaping up as the biggest acquisition of a U.S. company by a Chinese firm.
- The White House said on Tuesday it was searching for ways to unilaterally fund t...
- Bayer Chairman Werner Wenning, one of the architects of a $63 billion takeover deal that has left the German crop protection company fighting costly lawsuits, will step down in April, it said on Wednesday.
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser reuters.com’s recent platform for advertising is mainly Twitter.
4) Advertising schedule
Advertisers reuters.com have recently advertised at 2018-06-07~2020-05-13、2018-06-13~2020-03-25、2018-10-01~2020-05-18. The periods the ads continue to run are 706 days, 651 days, and 595 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about reuters.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to reuters.com, you can click the app name below to view related reports.