How sony.jp Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the sony.jp ads, and analyzes the landing page data of the ads. Its landing page link is sony.jp.
So, how sony.jp get unbelievable success with landing page?
1.sony.jp’s ad landing page basic information
Landing Page Images:
Title：Sony Marketing (Japan) Inc.ソニーストア お買い物情報 | ヘッドホン | ソニー
Description：ソニー ヘッドホン公式ウェブサイト。最新の製品情報、活用情報、サポート情報を公開しています。
Advertising Platform：Admob
Period：1
Start Time and End Time：2020-03-23~2020-03-23
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：8
Final URL：sony.jp
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, sony.jp recently launched related landing pages with a total number of 8. The main advertising platforms of these related ad landing pages are Admob、Admob etc. These ad landing pages include some AB-tested pages. After the final verification, sony.jp has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | King Gnu × WF-1000XM3 / ストリーミングWALKMAN® NW-A100シリーズ | LOVE MUSIC | ヘッドホン | ソニー | 部長のにゃんこ 分冊版（１）（ひさわゆみ） : 姉フレンド | ソニーの電子書籍ストア -Reader Store | Sony Marketing (Japan) Inc.会議室／ミーティング用ディスプレイ | 業務用ディスプレイ・テレビ[法人向け] ブラビア | ソニー |
| Description | ストリーミングWALKMAN®誕生 | いい音には、静寂が要る。業界最高クラス*ノイキャン | 【無料試し読みあり】部長のにゃんこ 分冊版（１）（ひさわゆみ）:姉フレンド）失恋OLとS系部長のヒミツの同居ラブ、第1話！ 結婚式当日に恋人に逃げられた、あや。住んでいるアパートも退室を求められて最悪の状況に。ある日の夜、傷心のままに新婚生活を送るはずだった家に忍び込んでしまう。しかし、そこはなんと冷たくて厳しい部 | ソニーのテレビ・デジタルサイネージ［法人向け］ ブラビアのビジネス使用でのソリューションをご提案するポータルサイトです。会議室やミーティングルームでの便利な使い方、専用パックのご紹介などを掲載しています。 |
| Advertising Platform | Admob | Admob | Admob |
| Period | 91 | 69 | 39 |
| Start Time and End Time | 2020-02-22~2020-05-24 | 2020-01-31~2020-04-09 | 2020-03-18~2020-04-27 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers sony.jp have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “King Gnu × WF-1000XM3 / ストリーミングWALKMAN® NW-A100シリーズ | LOVE MUSIC | ヘッドホン | ソニー” better than “部長のにゃんこ 分冊版（１）（ひさわゆみ） : 姉フレンド | ソニーの電子書籍ストア -Reader Store”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- ストリーミングWALKMAN®誕生 | いい音には、静寂が要る。業界最高クラス*ノイキャン
- 【無料試し読みあり】部長のにゃんこ 分冊版（１）（ひさわゆみ）:姉フレンド）失恋OLとS系部長のヒミツの同居ラブ、第1話！ 結婚式当日に恋人に逃げられた、あや。住んでいるアパートも退室を求められて最悪の状況に。ある日の夜、傷心のままに新婚生活を送るはずだった家に忍び込んでしまう。しかし、そこはなんと冷たくて厳しい部
- ソニーのテレビ・デジタルサイネージ［法人向け］ ブラビアのビジネス使用でのソリューションをご提案するポータルサイトです。会議室やミーティングルームでの便利な使い方、専用パックのご紹介などを掲載しています。
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser sony.jp’s recent platform for advertising is mainly Admob.
4) Advertising schedule
Advertisers sony.jp have recently advertised at 2020-02-22~2020-05-24、2020-01-31~2020-04-09、2020-03-18~2020-04-27. The periods the ads continue to run are 91 days, 69 days, and 39 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about sony.jp. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to sony.jp, you can click the app name below to view related reports.