How ted.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the ted.com ads, and analyzes the landing page data of the ads. Its landing page link is ted.com.
So, how ted.com get unbelievable success with landing page?
1.ted.com’s ad landing page basic information
Landing Page Images:
Title：Mariana MazzucatoMariana Mazzucato: What is economic value, and who creates it? | TED Talk
Description：Where does wealth come from, who creates it and what destroys it? In this deep dive into global economics, Mariana Mazzucato explains how we lost sight of what value means and why we need to rethink our current financial systems -- so capitalism can be st
Advertising Platform：Facebook
Period：69
Start Time and End Time：2020-02-05~2020-04-14
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：6
Final URL：ted.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, ted.com recently launched related landing pages with a total number of 6. The main advertising platforms of these related ad landing pages are Facebook、Facebook etc. These ad landing pages include some AB-tested pages. After the final verification, ted.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | Christian PiccioliniChristian Picciolini: My descent into America's neo-Nazi movement -- and how I got out | TED Talk | Leslie Morgan SteinerLeslie Morgan Steiner: Why domestic violence victims don't leave | TED Talk | Mariana MazzucatoMariana Mazzucato: What is economic value, and who creates it? | TED Talk |
| Description | At 14, Christian Picciolini went from naïve teenager to white supremacist -- and soon, the leader of the first neo-Nazi skinhead gang in the United States. How was he radicalized, and how did he ultimately get out of the movement? In this courageous talk, | Leslie Morgan Steiner was in "crazy love" -- that is, madly in love with a man who routinely abused her and threatened her life. Steiner tells the story of her relationship, correcting misconceptions many people hold about victims of domestic violence, an | Where does wealth come from, who creates it and what destroys it? In this deep dive into global economics, Mariana Mazzucato explains how we lost sight of what value means and why we need to rethink our current financial systems -- so capitalism can be st |
| Advertising Platform | |||
| Period | 510 | 115 | 69 |
| Start Time and End Time | 2018-11-14~2020-04-07 | 2019-12-03~2020-03-27 | 2020-02-05~2020-04-14 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers ted.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “Christian PiccioliniChristian Picciolini: My descent into America's neo-Nazi movement -- and how I got out | TED Talk” better than “Leslie Morgan SteinerLeslie Morgan Steiner: Why domestic violence victims don't leave | TED Talk”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- At 14, Christian Picciolini went from naïve teenager to white supremacist -- and soon, the leader of the first neo-Nazi skinhead gang in the United States. How was he radicalized, and how did he ultimately get out of the movement? In this courageous talk,
- Leslie Morgan Steiner was in "crazy love" -- that is, madly in love with a man who routinely abused her and threatened her life. Steiner tells the story of her relationship, correcting misconceptions many people hold about victims of domestic violence, an
- Where does wealth come from, who creates it and what destroys it? In this deep dive into global economics, Mariana Mazzucato explains how we lost sight of what value means and why we need to rethink our current financial systems -- so capitalism can be st
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser ted.com’s recent platform for advertising is mainly Facebook.
4) Advertising schedule
Advertisers ted.com have recently advertised at 2018-11-14~2020-04-07、2019-12-03~2020-03-27、2020-02-05~2020-04-14. The periods the ads continue to run are 510 days, 115 days, and 69 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about ted.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to ted.com, you can click the app name below to view related reports.