How theguardian.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the theguardian.com ads, and analyzes the landing page data of the ads. Its landing page link is theguardian.com.
So, how theguardian.com get unbelievable success with landing page?
1.theguardian.com’s ad landing page basic information
Landing Page Images:
Title：Dan Sabbagh'We drew up the plan over a brew' - inside operation Nightingale | Society | The Guardian
Description：Army field hospital experts and contractors converted excel into 4,000 mega-hospital in just nine days
Advertising Platform：Twitter
Period：1
Start Time and End Time：2020-04-10~2020-04-10
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：134
Final URL：theguardian.com
The Number of Outgoings Link ：0
2. Free related landing pages analytics
In addition to the above ad landing pages, theguardian.com recently launched related landing pages with a total number of 134. The main advertising platforms of these related ad landing pages are Twitter、Twitter etc. These ad landing pages include some AB-tested pages. After the final verification, theguardian.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | Amy WesterveltOf course US birth rates are falling – this is a harsh place to have a family | Opinion | The Guardian | Jessica GlenzaThousands of breast cancer patients could avoid chemo, study finds | Society | The Guardian | Carey GillamOne man's suffering has exposed Monsanto's secrets to the world | Carey Gillam | Business | The Guardian |
| Description | The US is one of only four countries in the world with no government-subsidized maternity leave while 36% of the workforce are contract laborers with no access to benefits | New system would mean less than a third of women with most common type would need chemo | Company’s own records revealed damning truth of glyphosate-based herbicides’ link to cancer, says investigative journalist Carey Gillam |
| Advertising Platform | |||
| Period | 676 | 672 | 610 |
| Start Time and End Time | 2018-06-01~2020-04-07 | 2018-06-04~2020-04-06 | 2018-08-12~2020-04-13 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers theguardian.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “Amy WesterveltOf course US birth rates are falling – this is a harsh place to have a family | Opinion | The Guardian” better than “Jessica GlenzaThousands of breast cancer patients could avoid chemo, study finds | Society | The Guardian”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- The US is one of only four countries in the world with no government-subsidized maternity leave while 36% of the workforce are contract laborers with no access to benefits
- New system would mean less than a third of women with most common type would need chemo
- Company’s own records revealed damning truth of glyphosate-based herbicides’ link to cancer, says investigative journalist Carey Gillam
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser theguardian.com’s recent platform for advertising is mainly Twitter.
4) Advertising schedule
Advertisers theguardian.com have recently advertised at 2018-06-01~2020-04-07、2018-06-04~2020-04-06、2018-08-12~2020-04-13. The periods the ads continue to run are 676 days, 672 days, and 610 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about theguardian.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to theguardian.com, you can click the app name below to view related reports.