How thenorthface.com Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the thenorthface.com ads, and analyzes the landing page data of the ads. Its landing page link is thenorthface.com.
So, how thenorthface.com get unbelievable success with landing page?
1.thenorthface.com’s ad landing page basic information
Landing Page Images:
Title：SUN SHIELD BALL CAP | United States
Description：Protect your face and neck from the sun while hiking or climbing with this dynamic ball cap, purpose-built with a longer brim and detachable cape for maximum coverage. Durable FlashDry™ nylon dries quickly and delivers Ultraviolet Protection Factor
Advertising Platform：Instagram
Period：1
Start Time and End Time：2020-03-23~2020-03-23
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：4
Final URL：thenorthface.com
The Number of Outgoings Link ：1
2. Free related landing pages analytics
In addition to the above ad landing pages, thenorthface.com recently launched related landing pages with a total number of 4. The main advertising platforms of these related ad landing pages are Instagram、Instagram etc. These ad landing pages include some AB-tested pages. After the final verification, thenorthface.com has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | The North Face® | Free Shipping – No Minimum | Women’s Horizon Breeze Brimmer Hat | United States | SUN SHIELD BALL CAP | United States |
| Description | For more than 50 years, The North Face® has made activewear and outdoor sports gear that exceeds your expectations. | Long days in the sun need style and sun protection that never fades. The Horizon Breeze Brimmer Hat is simple and elegant, it has everything you need and nothing you don't. | Protect your face and neck from the sun while hiking or climbing with this dynamic ball cap, purpose-built with a longer brim and detachable cape for maximum coverage. Durable FlashDry™ nylon dries quickly and delivers Ultraviolet Protection Factor |
| Advertising Platform | |||
| Period | 29 | 1 | 1 |
| Start Time and End Time | 2020-03-13~2020-04-11 | 2020-04-05~2020-04-05 | 2020-03-23~2020-03-23 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers thenorthface.com have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “The North Face® | Free Shipping – No Minimum” better than “Women’s Horizon Breeze Brimmer Hat | United States”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- For more than 50 years, The North Face® has made activewear and outdoor sports gear that exceeds your expectations.
- Long days in the sun need style and sun protection that never fades. The Horizon Breeze Brimmer Hat is simple and elegant, it has everything you need and nothing you don't.
- Protect your face and neck from the sun while hiking or climbing with this dynamic ball cap, purpose-built with a longer brim and detachable cape for maximum coverage. Durable FlashDry™ nylon dries quickly and delivers Ultraviolet Protection Factor
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser thenorthface.com’s recent platform for advertising is mainly Instagram.
4) Advertising schedule
Advertisers thenorthface.com have recently advertised at 2020-03-13~2020-04-11、2020-04-05~2020-04-05、2020-03-23~2020-03-23. The periods the ads continue to run are 29 days, 1 days, and 1 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about thenorthface.com. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to thenorthface.com, you can click the app name below to view related reports.