How 天猫 Get Unbelievable Success With Landing Page
As we known，Landing page is an essential part of marketing campaign because it has the unique ability to convert a stranger into a qualified lead. But how can we increase the ROI? How to find landing page copy and image for inspiration? How to know competitors’ advertising strategy?
Fortunately, LandingSpy can help you successfully solve the problems above. LandingSpy is the best landing page software. It tracks the 天猫 ads, and analyzes the landing page data of the ads. Its landing page link is 天猫.
So, how 天猫 get unbelievable success with landing page?
1.天猫’s ad landing page basic information
Landing Page Images:
Title： ALLSAINTS-ALLSAINTS官方旗舰店-天猫Tmall.com
Description：ALLSAINTS官方旗舰店是由品牌官方企业运营或授权的官网旗舰店，所有商品保证正品无假货。ALLSAINTS官方旗舰店宝贝与描述相符评分为4.8分，比同行业平均水平高11.17%，卖家的服务态度评分为4.8分，比同行业平均水平高15.92%，物流服务的质量评分为4.9分，比同行业平均水平高40.85%。
Advertising Platform：Instagram
Period：1
Start Time and End Time：2020-04-09~2020-04-10
Landing Type：Other
Language & Countries：N/A&N/A
Related Landing Pages：13
Final URL：天猫
The Number of Outgoings Link ：1
2. Free related landing pages analytics
In addition to the above ad landing pages, 天猫 recently launched related landing pages with a total number of 13. The main advertising platforms of these related ad landing pages are Instagram、Instagram etc. These ad landing pages include some AB-tested pages. After the final verification, 天猫 has placed a lot of ads by using the most effective ad landing pages.
LandingSpy performed basic data analysis on these related landing pages and selected the top 3 that performed best.
| 1st | 2nd | 3rd | |
| Title | 日常首页-saucony旗舰店-天猫Tmall.com | Fitwhey海外旗舰店官网 - 天猫国际 | ALLSAINTS-ALLSAINTS官方旗舰店-天猫Tmall.com |
| Description | 购婴幼儿羊奶粉，选Bluebell海外旗舰店，100%正品海外直邮，欢迎选购Bluebell海外旗舰店婴幼儿羊奶粉 | Fitwhey海外旗舰店官方购物，100%正品海外直邮保障，Fitwhey海外旗舰店提供该品脾各类型正品行货商品的购买，报价，评价等信息，欢迎光顾Fitwhey海外旗舰店。 | ALLSAINTS官方旗舰店是由品牌官方企业运营或授权的官网旗舰店，所有商品保证正品无假货。ALLSAINTS官方旗舰店宝贝与描述相符评分为4.8分，比同行业平均水平高12.37%，卖家的服务态度评分为4.8分，比同行业平均水平高16.59%，物流服务的质量评分为4.9分，比同行业平均水平高41.66%。 |
| Advertising Platform | |||
| Period | 184 | 74 | 7 |
| Start Time and End Time | 2019-11-15~2020-05-18 | 2020-01-15~2020-03-29 | 2020-03-31~2020-04-07 |
| Language & Countries | N/A&N/A | N/A&N/A | N/A&N/A |
The above is the detailed information of the 3 landing pages that advertisers 天猫 have performed best in the recent past. After many A/B tests, these ad landing pages proved to be the most effective. So what do they have in common? By comprehensively analyzing the various data of these landing pages, we can summarize some rules to discover the secrets of high-converting ad landing pages.
1) Title analysis
- The number of words in the title is usually 5-10 words, and the words are as simple as possible.
- Core keywords and important content are put forward.
- Declarative Affirmative Sentences
- Titles with numbers are 36% more likely to be clicked by users than without numbers.
In fact, I prefer the title “日常首页-saucony旗舰店-天猫Tmall.com” better than “ Fitwhey海外旗舰店官网 - 天猫国际 ”.
2) Description analysis
Copywriting tests the ability of the writer to perceive the user’s psychology. What we need to do is to stand in the user’s perspective, understand the needs of the users, and introduce your products from what they want to know.
Obviously, the descriptions of these related landing pages all conform to the above rules. For example:
- 购婴幼儿羊奶粉，选Bluebell海外旗舰店，100%正品海外直邮，欢迎选购Bluebell海外旗舰店婴幼儿羊奶粉
- Fitwhey海外旗舰店官方购物，100%正品海外直邮保障，Fitwhey海外旗舰店提供该品脾各类型正品行货商品的购买，报价，评价等信息，欢迎光顾Fitwhey海外旗舰店。
- ALLSAINTS官方旗舰店是由品牌官方企业运营或授权的官网旗舰店，所有商品保证正品无假货。ALLSAINTS官方旗舰店宝贝与描述相符评分为4.8分，比同行业平均水平高12.37%，卖家的服务态度评分为4.8分，比同行业平均水平高16.59%，物流服务的质量评分为4.9分，比同行业平均水平高41.66%。
If you want to know the description of other landing pages with the best performance in the past 90 days, you can use LandingSpy (landingspy.com) to filter and query.
3) Advertising platform
From the above table, we can see that the advertiser 天猫’s recent platform for advertising is mainly Instagram.
4) Advertising schedule
Advertisers 天猫 have recently advertised at 2019-11-15~2020-05-18、2020-01-15~2020-03-29、2020-03-31~2020-04-07. The periods the ads continue to run are 184 days, 74 days, and 7 days.
Different industries and different platforms have different effective times when advertising. When scheduling ads, we should check the competitors’ advertising strategies in advance, not only to avoid overlapping with their high-frequency advertising time but also not to miss the best period for advertising in the industry.
In conclusion: The above is a free landing page analytics report about 天猫. Doing a good job in advertising is a long-term accumulation process. In this process, we can use the bestlanding page software to find excellent landing page copy and landing page images for reference. At the same time, understand the competitors’ advertising strategies in advance, then adjust and test your advertising plans in a timely manner.
3. Related landing page report
If you want to check the relevant analysis of other landing page related to 天猫, you can click the app name below to view related reports.