How house.gov’s landing page get definite success?|LandingSpy

During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.

Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.

house.gov has set up a total of 134 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2018/07/09~2020/07/27.



Advertising Landing Page Performance


  Title Date Duration Days Networks Country
1 Tax Reform | U.S. Representative Tom Reed 2018/07/09~2020/07/27 749 Facebook N/A
2 Hurricane Relief Resources | U.S. Representative 2019/08/30~2020/08/03 339 Facebook,Instagram N/A
3 Improving Access to Higher Education | Representative Joseph Morelle 2019/10/02~2020/05/12 223 Instagram,Facebook N/A
4 Impeachment | U.S. Representative Lori Trahan 2019/11/22~2020/05/28 188 Facebook,Instagram N/A
5 U.S. Representative Trey Hollingsworth 2020/01/10~2020/06/05 147 Facebook N/A



Top 3 Landing pages Free Analytics


1.Top 1 Landing page of house.gov


Title: Tax Reform | U.S. Representative Tom Reed

Description:N/A

Type:Other


2.Top 2 Landing page of house.gov


Title: Hurricane Relief Resources | U.S. Representative

Description:N/A

Type:Other


3.Top 3 Landing page of house.gov


Title:Improving Access to Higher Education | Representative Joseph Morelle

Description:(Washington, DC) – Today, Congressman Joe Morelle voted to pass H.R. 4, the Voting Rights Advancement Act, to strengthen voting rights for all Americans and combat voter discrimination. The legislation, which Rep. Morelle co-sponsors, restores the full pr

Type:Other