How house.gov’s landing page get definite success？｜LandingSpy
During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.
Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.
house.gov has set up a total of 134 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2018/07/09~2020/07/27.
Advertising Landing Page Performance
|1||Tax Reform | U.S. Representative Tom Reed||2018/07/09~2020/07/27||749||N/A|
|2||Hurricane Relief Resources | U.S. Representative||2019/08/30~2020/08/03||339||Facebook,Instagram||N/A|
|3||Improving Access to Higher Education | Representative Joseph Morelle||2019/10/02~2020/05/12||223||Instagram,Facebook||N/A|
|4||Impeachment | U.S. Representative Lori Trahan||2019/11/22~2020/05/28||188||Facebook,Instagram||N/A|
|5||U.S. Representative Trey Hollingsworth||2020/01/10~2020/06/05||147||N/A|
Top 3 Landing pages Free Analytics
1.Top 1 Landing page of house.gov
Title： Tax Reform | U.S. Representative Tom Reed
2.Top 2 Landing page of house.gov
Title： Hurricane Relief Resources | U.S. Representative
3.Top 3 Landing page of house.gov
Title：Improving Access to Higher Education | Representative Joseph Morelle
Description：(Washington, DC) – Today, Congressman Joe Morelle voted to pass H.R. 4, the Voting Rights Advancement Act, to strengthen voting rights for all Americans and combat voter discrimination. The legislation, which Rep. Morelle co-sponsors, restores the full pr