How macmillan.com’s landing page get definite success？｜LandingSpy

During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.

Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.

macmillan.com has set up a total of 34 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2020/07/23~2020/08/04.

Advertising Landing Page Performance

Top 3 Landing pages Free Analytics

1.Top 1 Landing page of macmillan.com

Title：Remain In Love - Chris Frantz - St. Martin’s Press

Description：Two Iconic Bands. An Unforgettable Life.

Type：Other

2.Top 2 Landing page of macmillan.com

Title：Macmillan - Distinguished & Award Winning Global Publisher in 41 countries

Description：Founded in 1843, Macmillan Publishers is one of the largest global trade book publishers and home to numerous bestselling and award-winning fiction, nonfiction, and children’s books, from St. Martin’s Press, Tor Books, Farrar, Straus & Giroux, Henry Holt,

Type：Other

3.Top 3 Landing page of macmillan.com

Title：The Wife Who Knew Too Much - Michele Campbell - St. Martin’s Press

Description：She’s in too deep.

Type：Other