How mass.gov’s landing page get definite success？｜LandingSpy
During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.
Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.
mass.gov has set up a total of 5 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2019/07/19~2020/05/18.
Advertising Landing Page Performance
| Title | Date | Duration Days | Networks | Country | |
| 1 | Information on Unemployment and Coronavirus (COVID-19) | Mass.gov | 2019/07/19~2020/05/18 | 304 | N/A | |
| 2 | N/A | N/A | N/A | N/A | N/A |
| 3 | N/A | N/A | N/A | N/A | N/A |
| 4 | N/A | N/A | N/A | N/A | N/A |
| 5 | N/A | N/A | N/A | N/A | N/A |
Top 3 Landing pages Free Analytics
1.Top 1 Landing page of mass.gov
Title：Information on Unemployment and Coronavirus (COVID-19) | Mass.gov
Description：The Executive Office of Labor and Workforce Development (EOLWD) and the Department of Unemployment Assistance (DUA), in coordination with the U.S. Department of Labor (USDOL), are taking a series of actions to assist workers and employers.
Type：Other
2.Top 2 Landing page of mass.gov
Title：N/A
Description：N/A
Type：N/A
3.Top 3 Landing page of mass.gov
Title：N/A
Description：N/A
Type：N/A
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