How nidirect.gov.uk’s landing page get definite success？｜LandingSpy

During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.

Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.

nidirect.gov.uk has set up a total of 7 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2020/02/24~2020/05/12.

Advertising Landing Page Performance

Top 3 Landing pages Free Analytics

1.Top 1 Landing page of nidirect.gov.uk

Title：Universal Credit | nidirect

Description：Universal Credit is a payment for people over 18 but under State Pension age who are on a low income or out of work

Type：Other

2.Top 2 Landing page of nidirect.gov.uk

Title：Coronavirus (COVID-19) | nidirect

Description：Information about coronavirus (COVID-19) and its impact in Northern Ireland

Type：Other

3.Top 3 Landing page of nidirect.gov.uk

Title：Coronavirus (COVID-19): testing and contact tracing | nidirect

Description：Everyone with symptoms of coronavirus (COVID-19) is now eligible for testing. This page has information on how to get a test and the contact tracing programme in Northern Ireland.

Type：Other