How npr.org’s landing page get definite success？｜LandingSpy

During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.

Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.

npr.org has set up a total of 94 landing pages recently. The advertising platform is Twitter, and the advertising time is mostly concentrated on 2020/07/08~2020/07/31.

Advertising Landing Page Performance

Top 3 Landing pages Free Analytics

1.Top 1 Landing page of npr.org

Title：Texas Sets State Record With More Than 10,000 New Coronavirus Cases Reported Tuesday : Coronavirus Live Updates : NPR

Description：Texas recorded 10,028 new cases, surpassing its previous single-day increase as statewide hospitalizations also set new records.

Type：Other

2.Top 2 Landing page of npr.org

Title：CDC Employees Call For Racial Justice At The Federal Agency : Shots - Health News : NPR

Description：Pointing to the pandemic's disproportionate toll on people of color, over 1,200 workers at the Centers for Disease Control and Prevention call on the agency to declare racism a public health crisis.

Type：Other

3.Top 3 Landing page of npr.org

Title：Researchers Hope Experimental Gene Therapy Is An Answer To A Fatal Genetic Disorder : NPR

Description：Researchers believe gene therapy is poised to change the lives of thousands with the fatal genetic disorder Duchenne muscular dystrophy — thanks to over 40 years of scientist Jude Samulski's work.

Type：Other