How vic.gov.au’s landing page get definite success？｜LandingSpy

During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.

Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.

vic.gov.au has set up a total of 49 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2020/03/17~2020/05/17.

Advertising Landing Page Performance

Top 3 Landing pages Free Analytics

1.Top 1 Landing page of vic.gov.au

Title：Department of Health and Human Services Victoria | Coronavirus disease (COVID-19)

Description：Information, updates and advice about the outbreak of the coronavirus disease (COVID-19).

Type：N/A

2.Top 2 Landing page of vic.gov.au

Title：Wyndham City Support Services | Wyndham City

Description：Access local support services and groups including food relief, mental health support, housing and family violence support.

Type：N/A

3.Top 3 Landing page of vic.gov.au

Title： Melbourne Awards - City of Melbourne

Description：The Melbourne Awards celebrate organisations and individuals who dedicate time and energy for the benefit of the city.

Type：N/A