How www.gov.uk’s landing page get definite success？｜LandingSpy

During the entire advertising process, the landing page is the last and most important part of promoting user conversion. Normally, we will change a certain version of the landing page, change a few small elements, and finally form several similar landing pages for A/B testing.

Through LandingSpy, we can track the landing page of competitors, including their landing page copy, landing page image, and landing page advertising time, and other important information. By analyzing the competitor’s landing page, we can know more clearly how to develop our own advertising strategy.

www.gov.uk has set up a total of 30 landing pages recently. The advertising platform is Facebook, and the advertising time is mostly concentrated on 2019/01/21~2020/05/19.

Advertising Landing Page Performance

Top 3 Landing pages Free Analytics

1.Top 1 Landing page of www.gov.uk

Title： Buy a rod fishing licence: Buy a rod fishing licence - GOV.UK

Description：How and where to buy or upgrade a rod fishing licence for salmon, trout, freshwater fish, smelt and eels in England and Wales.

Type：Other

2.Top 2 Landing page of www.gov.uk

Title：Tax your vehicle - GOV.UK

Description：Renew or tax your vehicle for the first time using a reminder letter, your log book or the green 'new keeper' slip - and how to tax if you do not have any documents

Type：Other

3.Top 3 Landing page of www.gov.uk

Title：Living in France - GOV.UK

Description：Get coronavirus (COVID-19) support for your business or if you’re self-employed, and find out how to keep your business and your employees safe

Type：Other